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Source Types
Book
Title
Branded entertainment : product placement & brand strategy in the entertainment business
Author
Lehu, Jean - Marc.
Published
London ; Philadelphia : Kogan Page, 2007.
Call Number
791.40688 Le524B
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Brand rejuvenation : how to protect, stregthen and add value to your brand to pre-vent it from ageing
Author
Lehu, Jean-Marc.
Published
London : Kogan Page, 2006.
Call Number
658.56 Le524B
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Author
Lehu, Jean-Marc.
Subject
Product management
Author
Lehu, Jean - Marc (1)
Lehu, Jean-Marc (1)
Subject
Product management (2)
Advertising -- Brand name products (1)
Product Placement in mass media (1)
Product life cycle (1)
Publish year
2007 (1)
2006 (1)
Source Types
Book (2)
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (2)